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WHAT IT IS Shades EQ Gloss is an Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color. WHAT IT DOES • Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair • Tone pre-lightened or highlighted hair • Refresh and renew faded mid-shaft and ends • Restore color to highlights • Correct uneven, brassy, or overly vibrant colors WHAT ELSE YOU NEED TO KNOW Exclusive to Redken: Why settle for less than number 1? • Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States Shades EQ is the healthiest way to tone! • It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine! • With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift. Shades EQ provides the industry's best true violet acidic toner! • The best-selling 09V is every stylist's must-have.